Bei manchen Marketingwebseiten muss ich ja die Ohren anlegen vor Dummheit. Aber hier fand ich mich Nicken:

Bold SEO Predictions: Are You Ready For Rank Brain? – ‚Net Features – Website Magazine: „Yes, YouTube videos often rank higher than most other content, in part, because it is an entity of Google, but that does not negate the fact that optimized videos on site beef up overall engagement and authority. Bold prediction: self-hosted videos with transcripts will win in 2016.

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(Via.)