Ben Thompson, der Kopf hinter Stratechery, für das ich mir ein Abo leiste, erklärt es in seinem Daily Update:
Facebook knew all along that pre-roll videos wouldn’t work for News Feed videos, so the company experimented with mid-roll advertising; that, though, only served to remind users that they were watching a video they never intended to watch in the first place and thus quickly bail. In other words, Facebook, in its eagerness to leverage News Feed and its massive userbase to compete in video, ended up creating a product that was widely used mostly by accident, and not really monetizable at all; thus the pivot to “Watch” as a dedicated tab: intent to watch means more latitude for advertising.
Kurz: Wenn keiner dein Video sehen will, wird auch kein Advertiser für die Aufmerksamkeit darin zahlen wollen.
Photo by Nicolas LB on Unsplash